Nickelodeon Sonic Logo

Sonic is a popular Indian Kids TV channel owned by Viacom and part of the Nickelodeon family.

Beautiful Creative re-branded the channel following a competitive pitch. The brief was to transform Sonic from an action-based channel to a comedy-focused proposition.

At the heart of the new logo sits the ‘spark’ representing the spark of comedy now airing on the channel. The logo is rounded and in bright colours that compliment the Nickelodeon orange, and is more inclusive than the rather angular and mechanical logo associated with the previous identity.To compliment this Syncbox composed an audio logo reflecting the new identity of the channel, whilst focusing on humour and fun.

The first phase of the re-brand has now gone live! There will be much more to come throughout 2016 as the channel brand is expanded to provide greater variety and keep the OSP fresh throughout the year.

Nickelodeon Sonic Logo

Production Company:Beautiful Creative

Composer:Richard Evans

Nickelodeon Sonic Logo